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Guinness appoints global online agency

28 Aug 1998

- Guinness Worldwide has appointed Brann Interactive to handle its global online strategic business...- Guinness Worldwide has appointed Brann Interactive to handle its global online strategic ...

Guinness appoints global online agency

28 Aug 1998

- Guinness Worldwide has appointed Brann Interactive to handle its global online strategic business...- Guinness Worldwide has appointed Brann Interactive to handle its global online strategic ...

GLOBAL BRIEF: Japan opens its doors, slowly. Western agencies hope to take advantage of

28 Aug 1998 | by CLAIRE COZENS

Much has been made of the speed with which foreign advertising groups are entering the Japanese market following the slump in the Japanese economy. TBWA s announcement (Campaign, last week) that it is to acquire a majority stake in the Japanese advertising agency, Nippo, follows WPP s acquisition of...

Ford appoints Dentsu in Japan

28 Aug 1998

- Ford has continued its global agency shake-up, appointing Dentsu as its lead agency in Japan...- Ford has continued its global agency shake-up, appointing Dentsu as its lead agency in Japan ...

Ford appoints Dentsu in Japan

28 Aug 1998

- Ford has continued its global agency shake-up, appointing Dentsu as its lead agency in Japan...- Ford has continued its global agency shake-up, appointing Dentsu as its lead agency in Japan ...

Apple follows ’think different’ with push for new iMac model

28 Aug 1998 | by ELEANOR TRICKETT

million global campaign through the US-based agency, TBWA Chiat/Day....million global campaign through the US-based agency, TBWA Chiat/Day. Apple s new computer, which ...

P&G expects to put dollars 2.4bn of adspend into digital formats

28 Aug 1998 | by CLAIRE BEALE

Procter s largest advertiser, has forecast that 80 per cent of its dollars 3 billion global...Procter s largest advertiser, has forecast that 80 per cent of its dollars 3 billion global ...

Douglas quits COI to run FCB Europe

28 Aug 1998 | by AMANDA HALL

, was intended to create a powerful global network. However, the two sides failed to agree on how ...

Wieden fires staff in Adidas furore

28 Aug 1998 | by HARRIET GREEN

Delaney, in June (Campaign, 26 June). The pitch is being run by Neil Simpson, Adidas s global ...

Oracle pools pounds 20m non-US advertising into DDB’s network

28 Aug 1998 | by EMMA HALL

. Oracle launched a pounds 15 million global campaign this week which carries the strapline, Do you know ...

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