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KPMG launches $60 million unified global brand campaign

- KPMG Peat Marwick is relauching its brand as part of a renewed drive to establish a unique positioning in the crowded consulting market.

CLOSE-UP: GLOBAL BRIEF - EasyJet enjoys its martyrdom. The airline’s boss was the real winner

Stelios Hadji-Ioannou lost an advertising battle in an Athens court last week. But in the war for the hearts and minds of punters clamouring for cheap air tickets, the EasyJet boss is the victor.

HOTLINE

also work on the development of global and US domestic new business. BDH Communications has ...

REVIEW: Marketing and advertising news in theh week’s press

appoint Lorraine Thomson sales and marketing director for the UK and Ireland. Thomson, who was global ...

Three vie for $40m US Sony account with global implications

implications as Sony plans to globalize its image for the millennium. In the Spring, Sony launched a global ...

Three vie for $40m US Sony account with global implications

implications as Sony plans to globalize its image for the millennium. In the Spring, Sony launched a global ...

Razorfish acquires media

expansion of its global operations and has acquired Los Angeles-based media....expansion of its global operations and has acquired Los Angeles-based media. Razorfish has acquired ...

Razorfish acquires media

expansion of its global operations and has acquired Los Angeles-based media....expansion of its global operations and has acquired Los Angeles-based media. Razorfish has acquired ...

EDITORIAL: That F-word offends the global market

Teutonic word in a Frijj milk-shake poster. Amid all the theorising about global markets and ...

CLOSE-UP: GLOBAL BRIEF - The irresistible rise of Arnold Volkswagen’s US agency is raising

Arnold Communications, the Boston-based agency that handles Volkswagen in the US, is following in the footsteps of Wieden s Cannes International Advertising Festival, has a much lower profile this side of the pond than its compatriots.

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