to remove filtersPublicis lands centralised McVitie's and KP business
23 Dec 1998
Publicis as part of a global consolidation....into Publicis as part of a global consolidation. UB had previously divided the work between ...
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Publicis lands centralised McVitie's and KP business
23 Dec 1998
Publicis as part of a global consolidation....into Publicis as part of a global consolidation. UB had previously divided the work between ...
CIM report is optimistic
19 Dec 1998 | by LISA CAMPBELL
rates to 5% by the year 2000, and by no further worsening of the global economy. A separate report...rates to 5% by the year 2000, and by no further worsening of the global economy. A separate report ...
Saatchis’ Lycra push
19 Dec 1998 | by STEVE BELL
teens. The agency will develop a global creative strategy for DuPont and has also been ...
Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
pounds 2.2bn global ad budget to be spent more carefully as Unilever anticipates a drop in revenue ...
Telstra targets European sales
19 Dec 1998 | by LISA CAMPBELL
, Callanan will work across the four divisions of global consultancy, strategy, marketing and sales and ...
NEW MEDIA CHOICE: HAMLEYS
19 Dec 1998 | by NIGEL WALLEY, Managing Partner, Deciphe
(like the exceptional e-toys ). For Hamleys, in particular, with its global reputation, this ...
Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP
19 Dec 1998 | by DAVID MURPHY
good it is to talk. McDonald s McDonald s credits its success to its think global, act ...
AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports
19 Dec 1998 | by DANNY ROGERS
effect. The recruitment of an ex-Procter s global plan indicates the seriousness with which he ...
GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s
18 Dec 1998 | by MAIRI CLARK
, the chairman and chief executive of Societe Bic, explains: We have never done a global branding ...
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