Search results for "Global"

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Saatchis’ Lycra push

19 Dec 1998 | by STEVE BELL

teens. The agency will develop a global creative strategy for DuPont and has also been ...

Unilever sets up agency training

19 Dec 1998 | by STEVE BELL

pounds 2.2bn global ad budget to be spent more carefully as Unilever anticipates a drop in revenue ...

Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP

19 Dec 1998 | by DAVID MURPHY

good it is to talk. McDonald s McDonald s credits its success to its think global, act ...

GLOBAL BRIEF: Bic to underline its world fame - Mairi Clark looks over the manufacturer’s

18 Dec 1998 | by MAIRI CLARK

, the chairman and chief executive of Societe Bic, explains: We have never done a global branding ...

EDITORIAL: Dentsu aims to boost US appeal through Burnett

18 Dec 1998 | by STEFANO HATFIELD

Japan s Dentsu, which is about to carve itself a substantial slice of Leo Burnett s global network...Japan s Dentsu, which is about to carve itself a substantial slice of Leo Burnett s global ...

LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?

18 Dec 1998 | by KAREN YATES

For years, global eyes have been on Dentsu, the sleeping giant of Japan. Head and shoulders above

Stamp to take on new Burnett role

18 Dec 1998 | by JOHN OWEN

successful pitch for the global Heinz ketchup account recently. At the same time, Stamp will oversee ...

EDITOR’S COMMENT

18 Dec 1998 | by STEFANO HATFIELD

Wellcome and SmithKline Beecham abandon a global merger because their respective bosses can t agree who d ...

REVIEW: Marketing and advertising news in the week’s press

18 Dec 1998 | by CLAIRE BEALE

Strauss Europe, Middle East and Africa, has been appointed vice-president of global marketing. Ruff ...

COMMENT: What happened to our famous ironic sense of humour?

18 Dec 1998 | by DOMINIC MILLS

this theory. The US, Japan and Germany dominated the global economy but - pah! - they couldn t do ...

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