to remove filtersFoster’s goes blue to save sales
31 Jul 1997 | by DANNY ROGERS
the parent brand. The new packaging reflects the strengths of the global Foster s brand ...
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Body Shop axes top global role
31 Jul 1997 | by JULIAN LEE
The Body Shop s head of global marketing, Sandra Pickering, has quit....The Body Shop s head of global marketing, Sandra Pickering, has quit. Instead of ...
AKQA secures Rover Group task to create global Websites series
25 Jul 1997 | by MAIRI CLARK
The Rover Group has appointed AKQA to create a global Web presence for MG, Land Rover and Rover...The Rover Group has appointed AKQA to create a global Web presence for MG, Land Rover and Rover ...
STUDY/BEEB/The BBC’s global Website is refreshingly upbeat and informal - and it’s wooing advertisers
25 Jul 1997 | by JOHN OWEN
its new global Website, which aims to be cheeky, irreverent and fun. Hence the choice of a ...
GLOBAL BRIEF: Tobacco brands grow up fast - Joe Camel is just the first fatality of the US tobacco
25 Jul 1997 | by JOHN OWEN
When Joe Camel bit the dust after nine years as an icon for RJ Reynolds Camel cigarette brand in the US last week, it wasn t just the anti-tobacco lobby that celebrated. Many in the advertising industry toasted his downfall too.
What the Papers say: BT deal relies on longer term perspective
25 Jul 1997 | by KATE NICHOLAS
part of its strategy to become the leading global operator. When on 4 November 1996, it announced an...part of its strategy to become the leading global operator. When on 4 November 1996, it announced an ...
Jan Hall is awarded pounds 200,000 after job loss in GGT merger
25 Jul 1997 | by HARRIET GREEN
executive of GGT. Her role became redundant in April following GGT s acquisition of the global BDDP network...executive of GGT. Her role became redundant in April following GGT s acquisition of the global BDDP ...
Top European Agencies 1997: BORDER CROSSINGS - IT development is fostering network growth as standardised agencies create virtual teams
25 Jul 1997
, says Jill Coomber, spokesperson for the Global Technology Communicators (GTC) set up by Grant ...
International adviser role for Lowe Bell at Daimler
25 Jul 1997 | by JULIETTE GARSIDE
management restructure in January this year, aimed at increasing its capacity to act quickly in global ...
Top European Agencies 1997: Continental shift - As the pressure mounts to think globally and act locally, PR agencies look for structures to take them into the next millennium. Kate Nicholas reports
25 Jul 1997 | by KATE NICHOLAS
served than others by a vertical market approach. Ketchum Worldwide has created four new global ...
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