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Agency Management: Sacrificing players for the good of the game - Burson-Marsteller is nearing the end of a far-reaching restructuring of its European operations which certainly seems to have taken its toll in terms of staff turnover

20 Jun 1997 | by JULIETTE GARSIDE

say the structure is confusing, particularly for practices which did not previously have a global ...

TBWA Simons Palmer scoops Bally worldwide brand launch

20 Jun 1997 | by EMMA HALL

global brand with values that people around the world can share and believe in. The creative ...

Grey abandons famous Opal Fruits slogan

20 Jun 1997 | by RICHARD COOK

the pounds 270 million global realignment that followed Maurice Saatchi s departure from the ...

Editorial: A choice of paths to PR glory

20 Jun 1997 | by ANTHONY HAYWARD

relationships with global clients, helped by advances in IT, the distinction between the internal and external ...

HOTLINE

20 Jun 1997 | by CLAIRE BEALE

general election. Global Cancer Concern is talking to agencies about the launch of a pounds 25 ...

OPINION: How self-marketing tactics could help agencies thrive - It’s a competitive industry, John Pummell accepts, but he thinks shops would still land lucrative briefs if they stole a technique or two from the world of marketing

20 Jun 1997 | by JOHN PUMMELL

clients are making decisions on a global basis. They are so paranoid about conflict that they are ...

Platform: Tuning into the future of broadcasting - Ignoring developments in TV and radio won’t make them go away. Firms should be planning around new tech, says Anthony Hayward

20 Jun 1997 | by ANTHONY HAYWARD

Wide Web is already giving global, real-time access to television and radio stations. Organisations ...

REGIONAL PRESS: PROVINCIAL PUBLISHERS EMBRACE - CYBERSPACE - Steve Shipside on why regional newspapers want to make their mark on the World Wide Web

20 Jun 1997 | by STEVE SHIPSIDE

the Messenger Group have sites with online links to regional papers. The global nature of the ...

Private View

20 Jun 1997 | by ANDREW CRACKNELL

global campaign for Virgin Cola Agency: Rainey Kelly Campbell Roalfe Writer: Richard Beesening ...

NEWSMAKER/JIM MARSHALL: Media Centre chief blends success with modesty - Jim Marshall is not a man to bask in the glory of his COI win, Claire Beale says

20 Jun 1997 | by CLAIRE BEALE

global network, the surreally named Mediavest. Once it s running ( by September is as helpful ...

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