to remove filtersFord takes GM’s brand chief for European tasks
19 Jun 1997 | by PATRICK BARRETT
global brand and sales strategy. The company is also attempting to prune its massive pounds 356m ...
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PUBLIC RELATIONS: Launched with flying colours - BA had just three weeks to tell 58,000 staff about its new design before staging the high-tech launch, write James Curtis and Laura Fields
19 Jun 1997 | by JAMES CURTIS and LAURA FIELDS
three-year investment programme which will help the company achieve its goal of becoming a truly global...truly global airline. But BA had to be careful about how it communicated these mammoth changes ...
Interim chief to hold top AD job
19 Jun 1997 | by DANNY ROGERS
McKinsey report into the effectiveness of its global marketing structure and practices. The report is ...
Telemarketing Awards 1997: Exploiting new opportunities
19 Jun 1997
(International Telecommunications Union) that there has now been an agreed global standard for universal ...
ADVERTISING & PROMOTION: CAMPAIGN OF THE WEEK: PEPSI
19 Jun 1997 | by ANNE-MARIE CRAWFORD
envisaged the film running Europe-wide, could not have predicted the Spice Girls global impact ...
PUBLIC RELATIONS: On one’s best behaviour - As Shell and Camelot have found out, customers and shareholders are becoming less tolerant of ethical errors, writes Andy Fry
19 Jun 1997 | by ANDY FRY
Unilever get its act together in a co-ordinated way, he says. But the problem for many global ...
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