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KPMG in talks with agencies for global branding message

13 Jun 1997 | by HARRIET GREEN

prepares to reposition itself as a global brand across the 148 countries in which it operates....prepares to reposition itself as a global brand across the 148 countries in which it operates ...

PERSPECTIVE: Pick your partner please for media’s latest global party

13 Jun 1997 | by DOMINIC MILLS

: that media is where it s at, and if you want to stay in the game, a global media operation is ...

Why global businesses are opting for a bit of local colour

13 Jun 1997 | by MAGGIE BROWN

, separate American and Asian editions of the FT. But the current move by global US operators to act ...

GLOBAL BRIEF: Eire hits out at UK circulations - Anthony Garvey reports on the recalculation of

13 Jun 1997 | by ANTHONY GARVEY

UK nationals may be forced to cut their ad rates for the Irish Republic following a dramatic slump in claimed circulation figures.

MEDIA: IN BRIEF - BT offers Business Radio

13 Jun 1997 | by ROBERT GRAY

BT Global Satellite Services is introducing Business Radio, a digital radio service for retailers...BT Global Satellite Services is introducing Business Radio, a digital radio service for ...

BA rethinks corporate image with M&C Saatchi campaign

13 Jun 1997 | by ELEANOR TRICKETT

for business and a good global image. Now we want to introduce a degree of informality. BA s ...

CRAFT: Snobbery won’t rule Cannes, but short copy will - COLUMN

13 Jun 1997 | by GERRY FARRELL, the creative director of

best part of a week I ll be in a room surrounded by two-thirds of the global output of kappa board ...

FOCUS: TELEMARKETING - Success is only a phone call away/More often associated with crisis management, telemarketing is now being recognised as an important component of the overall marketing strategy. Peter Robinson gets on the blower to the specialists

13 Jun 1997 | by PETER ROBINSON

marketing campaigns and, as agencies turn to pan-European and global markets, it can be the most ...

DINING OUT ON BRITISH FOOD - Forget stodgy school dinners and fish and chips. Patrick Davis, chief executive of Food from Britain, talks to John-Pierre Joyce about how British food is taking menus around the world by storm

13 Jun 1997 | by JOHN-PIERRE JOYCE

sixth largest exporter of food and drink, and global exports are worth around pounds 10 billion every ...

 

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