to remove filtersM&C Saatchi picked to engineer ANZIB’s new global identity
30 May 1997 | by CLAIRE BEALE
identity. We will be doing a global campaign, including advertising. From an advertising perspective it ...
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Ruder Finn will conduct SEMI’s global PR agenda
30 May 1997 | by JEMIMAH BAILEY
for the semiconductor industry, has recruited Ruder Finn to manage a global PR programme believed to...for the semiconductor industry, has recruited Ruder Finn to manage a global PR programme believed to ...
Worldwide Advertising: Country Profiles - Global or local? - As stronger cultural identities begin
30 May 1997 | by CHARLES TREVAIL, managing director of S
Is the marketing mantra Think global: act local old hat? Should it be replaced by Think local...Is the marketing mantra Think global: act local old hat? Should it be replaced by Think local ...
GLOBAL BRIEF: IPG eyes up the sports arena - Harriet Green asks if IPG should take a stake in the
30 May 1997 | by HARRIET GREEN
, competing at the highest level in all aspects of global sports marketing. The deal may be good ...
Worldwide Advertising: Global review of Digital TV - Everybody’s talking digital, but
30 May 1997 | by MARK WILSON, creative and technical dir
Everyone knows digital television technology has the potential to offer viewers a higher quality of broadcast signal including HDTV and CD-quality sound. But it also gives broadcasters the chance to offer viewers a vast choice of programming.
Diary: MS&L’s Virgin birth showed exactly what one PR girl really really wanted
30 May 1997 | by REBECCA DOWMAN
launch of its new global vision at London s Virgin Megastore....launch of its new global vision at London s Virgin Megastore. For the 8.30am session, the Oxford ...
Stop Press: GBC beats Words Etc to Unisys GCS
30 May 1997 | by STEVE BEVAN
Unisys Global Customer Services (GCS) has handed Grant Butler Coomber the task of communicating...Unisys Global Customer Services (GCS) has handed Grant Butler Coomber the task of communicating ...
Daily Star gets pounds 3m cash injection to improve quality
30 May 1997
, Zenith, Optimedia Optimedia and two others ANZ (global ...
TOP 50: HI-TECH PR: Text 100 shifts emphasis to target consumers Firefly wins Cisco Systems and Sema.
30 May 1997 | by JULIET GARSIDE
in A Plus last year is helping the agency in its move to create strong global brands for clients ...
Worldwide Advertising: A marketer’s guide to multimedia - It’s exhaustive, dynamic and operates differently from other media Mark Wilson explains why integrating the Internet into a corporate marketing strategy can be rewarding, yet comple
30 May 1997 | by MARK WILSON, creative and technical dir
to be felt. Global markets open up to those who use the Internet to deliver their messages ...
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