PERSPECTIVE: Zenith must forget Walker if it’s to win the big global race
31 Oct 1997 | by DOMINIC MILLS
reasons I thought it best to time publication of his reply with this week s feature on the global media ...
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Lowes wins dollars 20m global Reebok football prize
31 Oct 1997 | by HARRIET GREEN
Lowe Howard-Spink has landed Reebok s new dollars 15-dollars 20 million global football...Lowe Howard-Spink has landed Reebok s new dollars 15-dollars 20 million global football ...
GLOBAL BRIEF: Hungary embraces TV times - After a sluggish start, the TV market is finally taking
31 Oct 1997 | by RICHARD COOK
Remember when the Berlin Wall came down? When Eastern Europe was overnight opened up to the commercial and cultural pressure of the West?
the prominent agency and media groups really have a cohesive global media strategy? Claire Beale
31 Oct 1997 | by CLAIRE BEALE
, media is a global force driving the communications industry and topping the priorities of all the ...
FCB London becomes 3Com’s lead European agency
31 Oct 1997 | by CLAIRE BEALE
Foote Cone s new global dollars 80 million client, 3Com Corporation. A media buying pitch is...Foote Cone s new global dollars 80 million client, 3Com Corporation. A media buying pitch is ...
Levi’s to put dollars 90m US account up for grabs
31 Oct 1997 | by CAROLINE MARSHALL
Levi s first vice-president of global marketing in 1996; BBH s clayman spot was taken up as the ...
HOTLINE
31 Oct 1997 | by STEFANO HATFIELD
last served on the Cannes jury in 1983. Euro RSCG s plans to link up with a global network have ...
Editorial: The attraction of opposites
31 Oct 1997 | by JULIETTE GARSIDE
its own right, but the need for a global presence to mirror client structures is in itself an ...
WPP move helps Chime secure ad agency deal
31 Oct 1997 | by KATE NICHOLAS
Chime which will gain links with the bigger group s global PR networks, Hill and Knowlton and Ogilvy ...
CLIENT OF THE WEEK: Shell star puts customer first - The Select campaign is a step-change for the brand. Harriet Green investigates
31 Oct 1997 | by HARRIET GREEN
, 17 October). The campaign is JWT s first work since its appointment as Shell s global agency nine ...
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