to remove filtersPERSPECTIVE: Zenith must forget Walker if it’s to win the big global race
31 Oct 1997 | by DOMINIC MILLS
reasons I thought it best to time publication of his reply with this week s feature on the global media ...
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Lowes wins dollars 20m global Reebok football prize
31 Oct 1997 | by HARRIET GREEN
Lowe Howard-Spink has landed Reebok s new dollars 15-dollars 20 million global football...Lowe Howard-Spink has landed Reebok s new dollars 15-dollars 20 million global football ...
GLOBAL BRIEF: Hungary embraces TV times - After a sluggish start, the TV market is finally taking
31 Oct 1997 | by RICHARD COOK
Remember when the Berlin Wall came down? When Eastern Europe was overnight opened up to the commercial and cultural pressure of the West?
the prominent agency and media groups really have a cohesive global media strategy? Claire Beale
31 Oct 1997 | by CLAIRE BEALE
, media is a global force driving the communications industry and topping the priorities of all the ...
Peers warms to global wool role
30 Oct 1997 | by QUENTIN BELL, chairman of the Quentin B
Nicola Peers, the former marketing chief for French wine and food agency Sopexa, has joined the International Wool Secretariat as its international marketing director.
the global quest for the ’top development market
30 Oct 1997 | by DANNY ROGERS and HARRIET MARSH
Vietnam seems to have a knack for resisting US invasions; 25 years after pulling their troops out of Saigon, the Americans have returned to the region armed with soap powder, toothpaste and marketing campaigns.
INTERNATIONAL BUSINESS MEDIA: HOW TO BRAND A GLOBAL TITLE - Assimilating local difference into an
24 Oct 1997 | by RICHARD COOK
hand, are quite straightforward. And they share a similar vision. Both attributes are rare, in global...global marketing terms at least. Other brands might be selling to demographics that appear to be at ...
IDG global task handed to Riley
23 Oct 1997 | by HARRIET MARSH
Irish Distillers Group, manufacturer of Jameson and Bushmills, has appointed former Allied Domecq scotch whisky marketer, Martin Riley, as International sales and marketing director.
rushed frantically into trying to establish global networks. However, genuinely international field
23 Oct 1997 | by KEN GOFTON
Amid the current flurry of takeovers and announcements of ambitious overseas expansion plans in field marketing, CPM International s managing director, Eddie Phillips, sounds a note of caution.
Global restructure for Omnicom technology
17 Oct 1997
arrangements includes the establishment of a new global executive team for Brodeur Porter Novelli, with ...
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