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PACKAGING DESIGN: On a global mission - Is it to be world domination or local loyalty? Bhavna

the pressures of global strategies. Cadbury Schweppes, Sara Lee and Unilever, as well as Mars, are ...

Courage lagers net whisky man

Scottish Courage has poached the global marketing controller of whisky brand Famous Grouse to run...Scottish Courage has poached the global marketing controller of whisky brand Famous Grouse to ...

Save & Prosper lures new boss

. Humpish takes the post left by Save s former marketing chief, Chris Cottrell, who moved to Global Asset ...

ADVERTISING & PROMOTION: Faberge smells profit with new Spice Girls push

deal believed to be worth around pounds 100,000. The CDs will be used as a global promotional ...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - International/Overseas development. Growing client interest in international campaigns has spurred many UK agencies to look more seriously at expanding into at least European sectors, if not beyond Ken G

branches and plans to open eight more in the coming year. Being able to offer a global, or at ...

ADVERTISING & PROMOTION: INTEGRATED - PEPSI

from all over Europe. The Result The TV ad was the first non-US PepsiCo ad to get global ...

PUBLIC RELATIONS: Money where your mouth is - Spreading the word about Tamagotchi worked for Bandai, now UK marketers are taking word of mouth more seriously, writes David Murphy

. FCA s plans may not have come off as planned, but in today s global village, trends don t take long ...

 

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