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Tetra aims to raise its global profile

Tetra, the enterprise software provider, has hired Edelman London to manage an international profile raising drive.

GLOBAL BRIEF: Coca-Cola goes on the attack [SH] Nick Peters reports on the tactics behind

Staying on top of the world s beverage industry means two things to Coca-Cola - strengthening its core Coke and Sprite brands and going head-to-head with competitors products that dominate niches in the soft drinks market.

Lucas Varity hires Jones from Reed in new PR role

Lucas Varity, the global automotive to aerospace group, has named Reed Elsevier corporate...Lucas Varity, the global automotive to aerospace group, has named Reed Elsevier corporate ...

Boots’ PR prescription for brands’ image boost

Strepsils, has created a new PR position to handle the brands image on a global basis....Strepsils, has created a new PR position to handle the brands image on a global basis. Sharon ...

Woolmark hires Bryan Morel for move upmarket

manager in October last year. Formerly Asda s PR manager, Cropper was taken on to manage global PR ...

Shandwick left in lurch over Taiwan export promotion

increasing number of global clients which now account for pounds 10 million a year. But he refused to ...

Deutsche Bank looks to PR for re-branding

(pounds 2.2million) for a global PR campaign encompassing media relations, events, publications and some ...

Homepride axes HHCL from roster

creativity and execution. The move is simply as a result of Campbell s global alignment of agencies ...

HOTLINE

million on acquisitions in order to become a global player. Andrew Cracknell, the chairman and ...

NEWSMAKER/GRAHAM DUFF: Is Walker’s modest successor fit for his new job? [SH] And can Zenith’s supremo carve out his own niche?

. With the blessing of the Zenith chairman, John Perriss, Duff attended more European and global ...

 

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