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GLOBAL BRIEF: Dutch botch sports coverage - Public broadcasting rights thwarted fledgling Sport 7

10 Jan 1997 | by STEPHEN ARMSTRONG

In the long, cold build up to Christmas, Holland saw the tragic demise of its great sporting hope: Sport 7, the Netherlands first cable soccer channel. Despite a much trumpeted launch and backers of the highest quality, Sport 7 collapsed in December amid the cries of bickering shareholders and greedy...

FOCUS: TELECOMS PR - Ringing in the global changes/The formation of massive global telecoms giants

10 Jan 1997 | by DANNY ROGERS

stimulating a fast-moving and highly competitive global industry. The emerging products and services ...

PR Europe: PARIS - IT firm PeopleSoft appoints SRRP

10 Jan 1997 | by JOHN-PIERRE JOYCE

resources, accounting, distribution and manufacturing. Last year global revenues for the company reached...human resources, accounting, distribution and manufacturing. Last year global revenues for the company ...

Platform: International networking towards the same goals - President of the International Public Relations Association Roger Hayes outlines his plans for the coming year

10 Jan 1997 | by ROGER HAYES

corporate sector, and exploiting the global knowledge base of these organisations to become more relevant ...

Dorlands wins Nicorette and Staples

10 Jan 1997 | by JOHN TYLEE

network which has British American Tobacco as one of its biggest global clients. However, Chris ...

New clients add pounds 7m to St Luke’s

10 Jan 1997 | by KAREN YATES

up with with Nik Witcombe, the global new-brand development director, who is London-based ...

REVIEW: Marketing and advertising news in the week’s press

10 Jan 1997 | by JOHN TYLEE

Eleven agencies are to pitch for Delta Air Lines dollars 100 million global account next week. BBDO ...

Platform: Why consumers are the real threat to politics - As the power of an individual’s vote is reduced, consumer pressure has emerged as the best way to effect change, says Trevor Morris

10 Jan 1997 | by TREVOR MORRIS, managing director of the

increasingly global businesses, the power of the individual s vote has also been downsized. But just ...

FOCUS: HI-TECH RECRUITMENT - Tracking down hi-tech PROs/Looking for a job in PR that covers everything from consumer products to the latest business and technology services? The hi-tech market is buzzing, so why is it that so many potential recruits veeri

10 Jan 1997 | by HILARY FREEMAN

with consumer experience. With the increase in global trading, language skills are also at a premium ...

 

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