NEWS: B-M redefines itself as ‘perception manager’
23 Feb 1996 | by STEVE BEVAN
Is already well advanced in the US. where the agency has re- organised into ten global practices ...
, global site and to team up with the Europeans. It s as close as you can get to a 50:50 ...
Is already well advanced in the US. where the agency has re- organised into ten global practices ...
is growing by 22 per cent each year. But Kissman felt this global aspect of B-M was not being ...
principal global TV channel. If anybody starts to put restrictions on us [on use of footage] I think I m ...
most certainly is. Not since Coca-Cola sent a shiver down the spines of global agency networks in ...
PepsiCola International is relaunching Pepsi Cola and Diet Pepsi in the UK this April, dropping the mainly red cans for blue designs which trade on the success of Pepsi Max.
Fast food chain KFC has shaken up its marketing team on the eve of a global ad campaign that...Fast food chain KFC has shaken up its marketing team on the eve of a global ad campaign that ...
digested. For most marketers, though, relaunches and global price cuts are rare. Everyday ...
marketing for Europe. At Confex, the group will be launching its improved Global Meetings Portfolio ...
Vietnam is considering if it ought to restrict foreign ads, Richard Cook reports