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INTERACTIVE: Case study/Levi’s; Levi’s invests in getting into the Net with a surf-friendly, worldwide site

, global site and to team up with the Europeans. It s as close as you can get to a 50:50 ...

NEWS: B-M redefines itself as ‘perception manager’

Is already well advanced in the US. where the agency has re- organised into ten global practices ...

PROFILE: Edna Kissman, Burson-Marsteller; A home run for health PR

is growing by 22 per cent each year. But Kissman felt this global aspect of B-M was not being ...

FOCUS: BROADCAST PR; Getting through in sound and vision

principal global TV channel. If anybody starts to put restrictions on us [on use of footage] I think I m ...

CLOSE-UP: LIVE ISSUE/JAN SMITH’S ‘VIRTUAL AGENCY’ PLAN; RAC angers agencies with pick ‘n’ mix approach

most certainly is. Not since Coca-Cola sent a shiver down the spines of global agency networks in ...

THIS WEEK: UK leads global Pepsi relaunch

PepsiCola International is relaunching Pepsi Cola and Diet Pepsi in the UK this April, dropping the mainly red cans for blue designs which trade on the success of Pepsi Max.

THIS WEEK: KFC shuffles UK marketers for return to roots

Fast food chain KFC has shaken up its marketing team on the eve of a global ad campaign that...Fast food chain KFC has shaken up its marketing team on the eve of a global ad campaign that ...

THIS WEEK: Great leaps help build our status

digested. For most marketers, though, relaunches and global price cuts are rare. Everyday ...

SUPPLEMENT: CONFEX 96; Gaining net benefits

marketing for Europe. At Confex, the group will be launching its improved Global Meetings Portfolio ...

CLOSE-UP: GLOBAL BRIEF; Ads escape Vietnamese ban

Vietnam is considering if it ought to restrict foreign ads, Richard Cook reports

 

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