Karen Yates wonders why Guinness is making Arks fight for its creative work
D Arcy Masius Benton and Bowles has won the LG Group s dollars 40 million global business in a...D Arcy Masius Benton and Bowles has won the LG Group s dollars 40 million global business in a ...
The last quarter of 1996 proved something of a watershed for the evaluation industry. After 30 years of discussion on both sides of the Atlantic about the potential, or even the advisability, of establishing some kind of minimum standard for PR evaluation, the countdown finally began towards an international...
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