Search results for "Global"

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SUPPLEMENT: SALES PROMOTION; In pursuit of mutuality

26 Sep 1996 | by KEN GOFTON

but the biggest global manufacturers with their advertising. Own-label products have more than ...

THIS WEEK: Loyalty taken too far

19 Sep 1996

Texaco has abandoned its Global Club loyalty scheme after just 18 months because drivers had to...Texaco has abandoned its Global Club loyalty scheme after just 18 months because drivers had to ...

THIS WEEK: Yardley primed to update image

19 Sep 1996 | by JANE BAINBRIDGE

director of global marketing for personal care. Although Burrow did not rule out the possibility of ...

NEWS: BRIEFS

22 Aug 1996

. Global goals The pounds 34bn global sponsorship business is holding its first ever international ...

SUPPLEMENT: SALES PROMOTION; Why loyalty has just got personal

25 Jul 1996 | by LOUELLA MILES

Global Club. The move was significant on two counts: the new promotion was no longer targeted at ...

ADVERTISING & PROMOTION: BRIEFS

27 Jun 1996

Global venture...Global venture Promotional marketing consultancy Marketing Drive and advertising agency ...

THIS WEEK: Tampon brands hit in media shops merger

30 May 1996

discussions with AMV, whose parent company, BBDO New York, is responsible for the global Tampax account ...

SALES PROMOTION: World powers

25 Apr 1996 | by BOB BAYLEY

As clients increasingly think in global terms, Bob Bayley looks at how agency attitudes to sales...As clients increasingly think in global terms, Bob Bayley looks at how agency attitudes to sales ...

THIS WEEK: Change of heart sees BT appoint consumer boss

25 Apr 1996 | by SHARON MARSHALL AND JANE BAINBRIDGE

is regarded as an asset by BT, which is looking to extend into global markets and is locked in ...

NEWS: HOTLINE

22 Mar 1996

the global one. McCann-Erickson Manchester s campaign for Sanofi-Winthrop s Solpadol ...

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