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Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global...profit on those earnings calls, and actually what we were doing as any global business was to minimise ...

TUI Travel commits to 'greener' holidays

28 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

consumers hold towards its sustainability efforts through a series of global opinion surveys and consumer ...

Arif Durrani: London 2012 ad blackout brings commercial Games into focus

18 Jul 2012 | by Arif Durrani

have, in addition to IOC s often criticised global partners like Coca-Cola, McDonald s and Dow Chemical ...

Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

can use this wired, global network to create advocates for our brand. Remaining relevant is the key ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

Communications Award for its ongoing Never knowingly undersold activity. Keith Weed, global chief marketing ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...

Arif Durrani: Is marketing at a crossroads?

14 Mar 2012 | by Arif Durrani

that drew upon global trends in behaviour and consumption, I believe Weed might have captured the ...

Unilever launches global charity foundation

27 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

leading to a "sustainable future". The foundation will work in partnership with the global ...

Mars pledges to eradicate emissions by 2040

28 Sep 2011 | by Matthew Chapman

already has a global commitment to only advertise food, snack and confectionary products to people over ...

Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'

23 Jun 2011 | by Noelle McElhatton

believes, and while "failure is an option, fear is not". Bob O'Leary, head of global marketing at ...

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