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Samsung first brand to sign up to AOL's branded content business

Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned...content is close to zero except for curated content." The global launch partner will be football ...

Connected Campaign of the Month: O2

making Facebook s mobile platform an attractive solution. In a global first, O2 employed the ...

Nissan ties with YouTube for motorsport partnership

Nissan and YouTube have teamed up to launch Nismo.TV, a global channel that promotes the Japanese...racing cars when they compete at events. Nissan s director of global motorsport, Darren Cox, said: "By ...

Brands on alert: six things you need to know about draconian new EU data rules

incur penalties of up to 2% of their annual global revenue. Source: www.dma.org.uk ...

Topshop ties with Google for London Fashion Week content innovation

instantly purchasable and shareable this really is the future of the fashion show." Marvin Chow, global ...

Campaign Viral Chart: 2012 hangs on a while longer

Review , which recaps major global events such as the Olympics, the Arab Spring and Felix Baumgartner s ...

Branson and Google 'substitute cinema with YouTube'

Taboo reach a global audience, in an alternative to the custom of breaking documentaries in cinemas, a ...

Think BR: The top brands using social video

already here campaign. On a global level Samsung is shifting awareness activities to create dialogue ...

Shell ''global energy mix interactive'' by JWT London

Shell has launched an interactive video to encourage people to think about the importance of energy in their lives. The activity uses the narrative of the above-the-line "energy mix" ads, created by JWT London, and allows online users to decide where the action goes next. It was created by Chris Jones...

OPI 'the instinct of colour' by TBWA\Paris

OPI, the nail polish brand, has launched a global film by TBWA\Paris set to the DJs C2C's track

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