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Sector analysis: B2B publishing

26 Sep 2012 | by Mark Banham

revenues, but digital [is] driving growth." These findings are echoed by the latest PwC Global Media and ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

Communications Award for its ongoing Never knowingly undersold activity. Keith Weed, global chief marketing ...

The Year Ahead for ... Creativity

12 Jan 2012 | by Nick Gill

global stage? If you believe various awards schemes, the UK isn't at the races when it comes to ...

Thomson Reuters to launch Eikon ad campaign

17 Sep 2010 | by Arif Durrani

The global business information provider is launching its new platform in London and 13 other ...

Barclays Corporate launches with consumer-style ads

06 Sep 2010 | by Jennifer Whitehead

, newsletters and bespoke "pitchbooks", created for potential new customers. Richard French, global marketing ...

Financial Times targets businesses with new campaign

01 Sep 2010 | by Sarah Shearman

The Financial Times is rolling out a global corporate marketing campaign to promote the FT...FT content each day through global print and digital channels. According to its latest figures ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

magnified, leading to the disruption of global societal and commercial structures. For example, now we're ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

global mapping of everybody and how they are related. To date, the biggest barrier to creating this ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

happen, and if it does, we'd witness some of the most significant, global, industry shifts we'd ever see ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

that it would come of age on the global stage as a means of defying the Iranian government. If a ...

 

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