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CANNES 2013: Five brands vying for social video glory

19 Jun 2013 | by David Waterhouse

The viral video category in Cannes will be hotly contested. Here, David Waterhouse, global head of

Be On integrates face recognition into branded video campaigns

14 Jun 2013 | by Arif Durrani

Be On, AOL's global branded content business, has formed a partnership with Realeyes, an

Cameron and Westwood share stories at iEX2013

12 Jun 2013 | by Suzanne Bidlake

Global brand marketers from Unilever, McLaren Automotive and Google were among the 300 delegates ...

Carlsberg hints at summer party in Axwell's music video

11 Jun 2013 | by Matthew Chapman

for 10,000 people at the end of August as part of its global where s the party? summer campaign ...

Heineken drops men in remote locations to push them to limits

03 Jun 2013 | by Jane Bainbridge

The latest stage of Heineken's global 'Legends' campaign tests various men's characters by..., global brand director Agency: Wieden+Kennedy Amsterdam Creatives: Mark Bernath and Eric Quennoy ...

Creativity the watchword for iProspect boss Wood

30 May 2013

Digital agencies need to evolve beyond the techy, the network's upwardly mobile global chief tells...to the top global job at iProspect. So the interview eventually takes place when we re sitting in ...

Microsoft targets advertisers with all-in-one family platform

30 May 2013

were predicting that in-game advertising would soon grow to be a global business worth in excess of $1 ...

Samsung first brand to sign up to AOL's branded content business

01 May 2013 | by Matthew Chapman

Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned...content is close to zero except for curated content." The global launch partner will be football ...

Connected Campaign of the Month: O2

26 Apr 2013

mobile platform an attractive solution. In a global first, O2 employed the innovative strategy of ...

Nissan ties with YouTube for motorsport partnership

22 Mar 2013 | by Alex Brownsell

Nissan and YouTube have teamed up to launch Nismo.TV, a global channel that promotes the Japanese...racing cars when they compete at events. Nissan s director of global motorsport, Darren Cox, said: "By ...

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