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Aviva updates global brand strategy

27 Dec 2012 | by Alex Brownsell

Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising...executive Andrew Moss, is to implement a new global strategy based around the strapline "Little things ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

Communications Award for its ongoing Never knowingly undersold activity. Keith Weed, global chief marketing ...

Audi TV ad to break during England Euro 2012 opener

08 Jun 2012 | by Alex Brownsell

'." In April, the Volkswagen-owned marque launched a global TV and cinema ad outlining its brand ...

Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

intention of making Jeep the company's only remaining global marque. In an effort to re-connect with UK ...

The Year Ahead for ... Creativity

12 Jan 2012 | by Nick Gill

global stage? If you believe various awards schemes, the UK isn't at the races when it comes to ...

Ford drives Focus launch with £4m campaign

29 Mar 2011 | by Daniel Farey-Jones

The TV ad was created by Ogilvy as part of a global launch campaign handled by WPP's dedicated ...

Virgin Holidays 'rockstar service' by MCBD/Elvis

08 Sep 2010

of their rockstar status. The radio activity for the campaign includes a promotion with Global ...

Barclays Corporate launches with consumer-style ads

06 Sep 2010 | by Jennifer Whitehead

, newsletters and bespoke "pitchbooks", created for potential new customers. Richard French, global marketing ...

The Social Experience Economy

25 Jun 2010 | by Matt Dyke and Kevin Sutherland, AnalogFolk

global mapping of everybody and how they are related. To date, the biggest barrier to creating this ...

I've Got A Brand New Combine Harvester

25 Jun 2010 | by Giles Hedger and Marc Giusti, Leo Burnett

happen, and if it does, we'd witness some of the most significant, global, industry shifts we'd ever see ...

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