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Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

this week, the FT celebrated its 125th anniversary with a global marketing campaign spanning press ...

Honda promotes Moll to top European marketing job

02 Oct 2012 | by John Reynolds

global marketing role. Moll, who has been with Honda for 17 years, has been head of the company's UK ...

Marketing director Hesketh promoted at Clipper Teas

20 Aug 2012 | by John Reynolds

in 2007, Hesketh was global marketing manager at Bacardi. She has also previously held roles at ...

Trading places: this week's people moves

10 Aug 2012 | by Daniel Farey-Jones

ad exchange, has appointed Adconion's global sales director Dan Ginns as commercial director, as ...

AOL names former Reuters brand head Jolie Hunt as CMO

17 Jul 2012 | by Loulla-Mae Eleftheriou-Smith

marketing officer, following a global restructure that saw the company's marketing function stripped out of...AOL's global communications strategy, which includes internal and external communications, social ...

Mecca Bingo hires former Morrisons marketer James Condon

16 Jul 2012 | by Matthew Chapman

communications director and at Walmart as head of global marketing for the George brand. Follow Matthew ...

Unilever tests new approaches to bring brand teams together

26 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

Unilever is testing new marketing approaches that bring its global brand team members together..., Unilever is test-driving a series of "brand immersions" and "deep dives" across global brands such as Lynx ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

Communications Award for its ongoing Never knowingly undersold activity. Keith Weed, global chief marketing ...

VW appoints new marketing lead amid global reshuffle

06 Jun 2012 | by Alex Brownsell

Volkswagen has appointed former Ford marketer Jürgen Stackmann to head up global marketing at the...board of management responsible for sales and marketing at Skoda. He will now oversee global marketing ...

Adrian Mooney to head up EMEA marketing team at Tata Global Beverages

24 May 2012 | by Gemma Charles

Tata Global Beverages, the owner of the Tetley tea brand, has promoted UK marketing chief Adrian.... Separately, John Phillips has also joined Tata Global Beverages as its new out-of-home controller in the UK ...

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