global consolidation of advertising accounts, writes Jennifer Whitehead ....global advertising. In December 1999, HP launched a 200m ( 138.1m) global branding effort, but it spends ...
In 1994, for those who remember, Coca-Cola ditched Madison Avenue and went to Hollywood for global...A couple of years later, it abandoned Hollywood and returned to Interpublic for more global ads ...
's air attacks on Afghanistan, it's worth noting that one of the few beneficiaries of global turmoil is
. For such a company, long-term vision is the only vision and a little global downturn is a mere blip ...
involved a complicated reverse takeover of Hughes by Sky Global Networks, a holding company for News Corp ...
field with the other US-based global media giants, such as News Corporation, Viacom and Disney, after it ...
behemoth of Global Media Edge underlines it. "Yes sir," the new-business director cries ...
m ( 296.2m) acquisition of the Lighthouse Global Network, as well as a string of other smaller ...
same values based around the elemental power of the brand," Jon Potter, Guinness global brand director ...
of weakened civil liberties, the fear of a global recession. Call me misguided, but one of the things ...
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