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Branding: Design choice - Munchy Seeds

19 Aug 2008 | by Don Williams, Chief executive, PI Global

The power of suggestion is an astonishing thing. This brand's ability to persuade normally rational people that eating something you would normally find in the bottom of a budgie cage is not only a healthy pursuit, but also a pleasurable one, is truly magnificent.

Adwatch: Specsavers - 'No regrets'

12 Feb 2008 | by Richard Storey, Global strategy officer, M&C Saatchi

Consistency is one of the most highly valued characteristics in marketing.

Retail News: Retail choice - Asda Essentials, Northampton

12 Apr 2006 | by Bryan Roberts, Global retail research manager, Planet Retail

The Asda Essentials store in Northampton is all about the Asda brand - or as the retailer puts it, 'We're so proud of the Asda brand, we've built a store around it.' With manufacturers' brands making up only 5% of the offer, it is Asda's own-label ranges that steal the show. Backed by a strong price...

Branding News: Design choice - Roundabout Playpump

29 Jun 2005 | by Duncan Goose, Founder, Global Ethics and One Water

Africa is high on everyone's agenda, especially as we look forward to Live 8 and Make Poverty History. So I wanted to celebrate the kind of inspirational design that is making a real difference to communities in Africa, in the shape of the Roundabout Playpump.

BRANDING: Design choice - Celtic shirt

22 May 2003 | by Lawson Muncaster, Vice-president, global ad sales, Metro International

I first felt the passion for Celtic's distinctive green-and-white hooped shirts as a six-year-old boy when my father took me to my first game at the club's Parkhead ground. Since then I have been a dedicated fan of the Bhoys.

Opinion: Marketing Society - Let's begin B2B dialogue

13 Jul 2005 | by Justin Basini, global head of marketing & communications, global banking, at Deutsche Bank and a member of The Marketing Society

trades and masters of none. Yet the reality is that 35% of all global adspend is either corporate or B ...

MEDIA: VNU goes Global

11 Mar 1999 | by ANNE-MARIE CRAWFORD

Global Media Representatives in California to form Global Media. The objective is to offer clients and...Global Media Representatives in California to form Global Media. The objective is to offer clients and ...

Nutricia reviews global business

28 Mar 2007

Nutricia, which owns the Cow & Gate and Milupa babyfood brands, is reviewing its global ad account...Several UK agencies with global networks have been approached about the brief. The search is being ...

Global role at brewer

07 Jan 1999 | by IAN DARBY

Guinness is boosting its international marketing by appointing a head of global purchasing to...Guinness is boosting its international marketing by appointing a head of global purchasing to ...

New UDV global chief

17 Sep 1998 | by LISA CAMPBELL

United Distillers & Vinters (UDV) spirit and wine business has appointed Ivan Menezes as global...global development of drinks brands such as Smirnoff, Johnnie Walker, Gordon s, Baileys and Malibu ...

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