Going Global: Confessions from a hotel bedroom
13 Nov 2009 | by Jeremy Nye, BBC Global News
head of audience insight at BBC Global News ...
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International Business Media: The global villagers
15 Oct 2004 | by Polly Carter, a global marketing executive at TGI Global
and the internet are gradually ironing out our differences. Global advertising has grown hand-in ...
OPINION: PINNELL ON ... GLOBAL ADVERTISING
19 Nov 1999 | by RAOUL PINNELL, global head of brands an
The continuing consolidation of advertising agencies into ever larger groups on the global stage...The continuing consolidation of advertising agencies into ever larger groups on the global stage ...
Campaign Promotion: Media Essays - Media brands can play host to personalities
04 Dec 2009 | by Sanjay Nazerali, BBC global news
of marketing, communications and audience insight at BBC Global News. ...
Global Advertising: Clients talk global
28 May 2004
Four top-level marketers from global brands talk about the factors influencing the ad industry in...head offices. We want consistency but that doesn't mean a vanilla solution to meet global needs ...
WORLDWIDE ADVERTISING: Life on the other side - Jim Stengel, Procter & Gamble's global marketing
17 May 2002 | by JIM STENGEL, Procter %26 Gamble's global marketing officer
When large global advertising agencies merge, what does it mean for their global clients? This is...challenges to our business and the business of all global advertising clients. When agencies adapt to develop ...
Media Perspective: Media entering a new era is no time to sit on the sidelines
12 Jun 2009 | by Mark Cranmer, the chief executive of Isobar Global
Ian Darby is away on holiday. Last week, he called and asked me if I could do his column.
ITV 50 Years of Fame: Private view - Ford
23 Sep 2005 | by Alan Rutherford, the global media director at Unilever
Ford was the marque associated with all things exciting in the late 70s. As teenagers, it wasn't Magnum's Ferrari that we dreamed of, but Bodie and Doyle's Ford Capri.
ITV 50 Years of Fame: Private view - Mars
23 Sep 2005 | by Rob Alexander, the global planning director at JWT
The jingle for Mars - "A Mars a day helps you work, rest and play" - is tattooed on my brain. None of your fancy and slightly unsatisfactory Double Deckers or Crunchies - this is a proper chocolate bar. It was something your mum wouldn't buy you (Milky Way anyone?) but your dad might.
Going Global: Going on with Going Global
13 Nov 2009 | by Suzanne Bidlake
Global marketers are battling on despite the 'economic tsunami' and issues of international...The more than small inconvenience of a global recession may have forced us all over the past year ...
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