Search results for "Global"

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Going Global: Going on with Going Global

13 Nov 2009 | by Suzanne Bidlake

Global marketers are battling on despite the 'economic tsunami' and issues of international...The more than small inconvenience of a global recession may have forced us all over the past year ...

Going Global: The Global Challenge Checklist

13 Nov 2009 | by Paul Hague, B2B International

have been sitting on the sidelines. They do not have the huge marketing budgets required for global ...

Going Global: Confessions from a hotel bedroom

13 Nov 2009 | by Jeremy Nye, BBC Global News

head of audience insight at BBC Global News ...

Going Global: Read all about it

13 Nov 2009 | by Sibel Uener, Gruner & Jahr

, our business is becoming increasingly global. We are currently launching our magazines in new markets ...

Going Global: From Shakespeare to Straplines

13 Nov 2009 | by Guy Gilpin, James Bradley, Mother Tongue Writers

The globalised world of today needs a global language. In English, it has found that language ...

Going Global: A story for the ages

13 Nov 2009 | by Al Moffatt, Worldwide Partners

leveraged or beholden to governments. "And didn't you say that protectionism would reduce the global ...

Going Global: Ads that travel

28 Nov 2008 | by Guy Gilpin, Mother Tongue Writers

A poor proposition is poor in any market. Effective global campaigns must start like any other...for centralised global advertising often seem to be swimming against the tide. "Let the markets be ...

Going Global: Defensive vs disillusioned

28 Nov 2008 | by Randy Weeks, Mick Stoves, Palmer Hargreaves Wallis Tomlinson

that Formula One sponsorship will get you a global reach of 55 million people per race and a positive ...

Going Global: Whole world in your hands

28 Nov 2008 | by Suzanne Bidlake, associate editor (reports), Campaign

hurdles to go global....their multi-layered complexity. Not least among them: is there such a thing as a global consumer ...

Going Global: Read all about it

28 Nov 2008 | by Sibel Uener, Gruner + Jahr

disaster if the local environment is not properly assessed. Although "think global, act local" has been ...

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