23 May 2003
| by Camilla Palmer
The upmarket gin brand Bombay Sapphire has resurrected its search for an agency to create a global..., Paul Murphy. The pitch, which centred on developing a global press campaign for the brand, was put on ...
22 May 2003
| by Tania Mason
Bacardi Global Brands, the worldwide division of Bacardi-Martini, has brought in a marketer from...Marshall Dawson joined in March from Bacardi-Martini US as the gin brand's global marketing ...
16 May 2003
| by Camilla Palmer
Ogilvy Mather has won the 40 million global ad account for DuPont following a pitch that....
DuPont called the pitch despite appointing McCann in August to create a global campaign for its Lycra ...
15 May 2003
| by Jeremy Lee,
LONDON - Cadbury Schweppes is reviewing its $250m global media planning and buying account.
15 May 2003
| by Colin Grimshaw
male genitals' - was understandably shunned by local men.
The history of global marketing is littered ...
15 May 2003
| by Mark Kleinman
Manchester United Football Club is relaunching its global membership and loyalty scheme under the
15 May 2003
| by Tania Mason
store brands in local markets as Amigo. By creating the single global brand, it aims to build awareness
14 May 2003
| by Staff,
NEW YORK – Grey Global Group reported a rise in first-quarter revenues despite the generally weak...period the year before.
For its full-year results, reported in March, Grey Global said income fell by ...
global advertising business following an unusual review process, which included an online auction....global consumer advertising campaign, entitled "Has It", for its Lycra textile brand, having won the work ...
09 May 2003
some 20 years later.
An industry full of ambitious individuals feeling stifled in global ...