date as it gears up for an aggressive global expansion programme.....
Hailo is in the process of holding a global ad pitch as it pursues its expansion plans, having already ...
Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising...executive Andrew Moss, is to implement a new global strategy based around the strapline "Little things ...
Grainne Wafer, one the senior global marketers on the Guinness brand, to discuss changes to the Storehouse ...
Microsoft is preparing to launch its biggest period of sustained global marketing activity in its..., and believes the coming months will far exceed that.
He said: "This is global, and you re going to ...
Matt Luscombe, senior vice president of sales and marketing, IHG, talks to Brand Republic about the biggest challenges facing the international hotel group, discusses Hotel Indigo, the newest addition to its portfolio, and offers some candid advice to graduates.
Google has told staff at Motorola Mobility, the phone manufacturer it acquired in May, that it will cut 4,000 jobs and close a third of its 94 offices, according to reports.
Pepsi is launching its first global marketing campaign, with a strategy to align itself closely..., Twitter-enabled concerts" this summer.
The approach mirrors Coca-Cola s global strategy to align itself with ...
Sony Mobile is launching a global campaign this Saturday with a 60-second spot by feature film...The script for the global campaign is based verbatim on the thoughts of an eight-year-old boy ...
Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over....
VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...
30 Nov 2011
| by Gemma Charles
Heineken is looking to consolidate its estimated £230m global media planning and buying business...'s most international brewer. We have the opportunity to leverage the benefits of our global scale to ...