Unilever's chief executive Paul Polman is expected to announce that the global crisis in food
industry, with global spending growth of 3.9% predicted for this year. Brand Republic's charts show how...year, giving it an 11.3% share of global ad spend. TV is also expected to do well, up 6.3% and grabbing ...
After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.
ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2% to 3.5...global ad expenditure over the next few years, contributing $39bn ( 25.4bn) of the extra $60bn ( 39.2bn ...
Global advertising spend grew 12.5% to $110bn (£73.2bn) in the first quarter and has "turned the...Strazzera, deputy managing director of Nielsen Global AdView, said: "After 18 consecutive tough months for ...
The latest BrandZ list of the top 100 global brands shows that established names have bucked the...%, to $2.04tn, according to the BrandZ Global Brands study. This brings the total increase in the value ...
Global Retail League. According to new research from the grocery industry think-tank IGD....The index, which forms part of IGD's Global Retailing 2004 report, is designed to look further ...
LONDON - Carat is markedly more optimistic in its latest global adspend forecast for 2010, raising...The Aegis-owned agency expects a rise in global adspend of 2.9%, up from its previous prediction ...
LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448
global economy, the value of the top 100 brands has risen by 2% in the past year to $1.95tn. A total of ...
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