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According to Nielsen s latest Global AdView Pulse report, TV continued to dominate with 62.8 per ...
Nielsen, the global information and measurement company, has hailed the World Cup as key to a 10.6...Based on published rate cards, the 2010 Q4 report by The Nielsen Company reveals the global ...
CHINA - China will overtake the UK and Germany to become one of the top three global ad markets in
ZenithOptimedia has increased its forecast for global ad expenditure growth from 2.2% to 3.5...global ad expenditure over the next few years, contributing $39bn ( 25.4bn) of the extra $60bn ( 39.2bn ...
Global advertising spend grew 12.5% to $110bn (£73.2bn) in the first quarter and has "turned the...Strazzera, deputy managing director of Nielsen Global AdView, said: "After 18 consecutive tough months for ...
LONDON - Carat is markedly more optimistic in its latest global adspend forecast for 2010, raising...The Aegis-owned agency expects a rise in global adspend of 2.9%, up from its previous prediction ...
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