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Initiative scoops Amazon global media business

Amazon has moved its global media account into Interpublic Group agency Initiative, after a final...news comes as a blow to Mindshare, which recently lost the majority of the global LG media account to ...

BBH captures global ad account for Clarks

Bartle Bogle Hegarty has won the global advertising account for the shoe brand Clarks....Yellowdoor. BBH has been briefed with developing a consistent global print and digital campaign for Clarks ...

Jaguar readies global campaign for F-Type launch

Jaguar is set to begin a global campaign to promote the launch of its new F-Type sports car.

Dyson hands £120m global media to Mindshare

to its £120m global media account after a competitive pitch....WPP-owned Mindshare won the consolidated global account after a review that began at the end of ...

General Electric calls global media review

General Electric (GE), the technology and finance conglomerate, is holding a global multi-agency

ZenithOptimedia forecasts global ad spend to rise 3.9% in 2013

Global advertising spend will rise by 3.9 per cent to reach $518 billion during 2013, according to...is mainly because the 3.5 per cent rise in 2012 was higher than expected. Global spend ...

Droga5 endorses London as a global creative hub

each 1 of adspend returns 6 to GDP, it completes a picture of London (in particular) as a global ...

Evian launches global Baby & Me campaign

, 'Waterbabies' in 1998 featuring babies performing water ballet. R mi Babinet, the chairman and global ...

BBH captures global Bang & Olufsen ad account

Bartle Bogle Hegarty has won the global advertising account for Bang & Olufsen after a competitive...and the US and therefore required an agency with a global footprint and local presence in our key ...

Profero promotes Ross Jenkins to global MD of media

UK, to the new position of global managing director of Performance Media....Jenkins will be tasked with driving global growth among the digital agency s media division. The ...

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