04 Oct 2012
| by Sara Kimberley
Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton...refreshing and tasty."
Before this recent UK activity, Lipton ran a 2010 global TV and online ad campaign ...
regulator to fine companies up to 2% of their global annual turnover for serious violations....fines, which would start at 250,000 or up to 0.5% of global turnover for less serious offences.
The ...
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM
Kellogg has appointed data specialist Epsilon to build a global consumer website and customer...global media and marketing operations, said: "Epsilon has the global reach, real-time capabilities and ...
Pledge and Mr Muscle maker SC Johnson has split its global advertising account between BBDO and...The agencies were appointed after a rigorous review of the company s global marketing needs across ...
22 Feb 2011
| by Ed Owen
Sony Ericsson is plotting a global direct marketing campaign, as part of its strategy to enhance..., vice-president for digital and global marketing at Sony Ericsson, said the company's priority was customer ...
27 Jan 2011
| by Matt Williams
Elvis, the integrated agency owned by Esprit de Corps, is set to expand globally by launching its first set of overseas offices.
The Swedish marque is planning a multimillion-pound global marketing push for its forthcoming Saab ...
LONDON - InterContinental Hotels Group has consolidated its global customer marketing business with
11 Mar 2010
LONDON - Cheil is launching a below-the-line network called One Agency, in a bid to form an integrated offering with Beattie McGuinness Bungay and the digital agency The Barbarian Group.