Search results for "Global"

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Amanda Andrews on Media: Will global X Factor pay?

10 Dec 2009 | by Amanda Andrews

format global with an internet TV venture staged in Las Vegas. The idea is to air two shows a week, which ...

Marketing Mole: Who does Google think you are? - Philip Almond, Global brand director, Baileys

25 Aug 2009

his recent appointment as global brand director for Baileys. Verdict Almond's Googleganger is a ...

Editor's Comment: Thinking global, acting local

04 Aug 2009 | by Lucy Barrett

global megabrand status. We explored Starbucks' reasoning in an analysis; we also tried, but failed, to ...

Is it sensible for global clients to consolidate?

14 Jul 2009 | by Media Week

Global media reviews are becoming increasingly attractive to many of the biggest media spenders...YES - Graham Brown, Director, MediaSense Preparation, preparation, preparation. For many global ...

Marketing Mole: Who does Google think you are? - Kellie Fernandes, Head of global marketing, Green

14 Jul 2009

Fernandes - LinkedIn Guildford, United Kingdom - Head of Global Marketing at Green & Black's View Kellie ...

Mark Ritson on Branding: BrandZ Top 100 global brands shows strength in numbers

28 Apr 2009 | by Mark Ritson

? This week's publication of the annual BrandZ Top 100 Global Brands provides empirical evidence that ...

Editor's comment: The case for going global

17 Feb 2009

really any less reassuring to have a global brand rather than a local one? Increasingly, the answer to ...

From our readers - Western leaders don't 'get' global comms

23 Jan 2009

crucial battle for 'hearts and minds' should first be fought not on the global stage but in government ...

 

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