Amanda Andrews on Media: Will global X Factor pay?
10 Dec 2009 | by Amanda Andrews
format global with an internet TV venture staged in Las Vegas. The idea is to air two shows a week, which ...
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Starbucks sets Guinness World Record for global singalong
11 Dec 2009 | by Amy Golding
; mso-fareast-language:#0400; mso-bidi-language:#0400;} On Monday, Starbucks organised a global sing-along' to ...
Strongbow Gold in global roll-out
08 Dec 2009 | by Joe Thomas
LONDON - Heineken International has appointed design consultancy Bulletproof to handle the global
Coca-Cola embarks on global Fanta campaign
01 Dec 2009 | by Joe Thomas
LONDON - Coca-Cola is to combat falling sales of its Fanta brand with a multimillion-pound global...rolled out in 2010 through a multichannel drive. The campaign is the first global work for Fanta in ...
Ex Procter & Gamble global media head Bernhard Glock joins media-barter firm Miroma
25 Nov 2009 | by Staff
LONDON - Bernhard Glock, the former global media chief responsible for Procter & Gamble's $8.5bn...client base on a global scale. Miroma Group CEO Marc Boyan said: It is important to fully understand ...
Heineken appoints Nasard to head global marketing and sales
20 Nov 2009 | by Fiona Ramsay
- currently being renamed Heineken UK. He will have global functional responsibility for the company ...
Allianz hires Grey to £60m global ad account
18 Nov 2009 | by Alex Brownsell
LONDON - Allianz has handed its £60m global ad account to Grey London following a final pitch...agency will set up a dedicated global team, Team Allianz@Grey, to handle brand communication, digital ...
Mercedes-Benz to create new global strapline
18 Nov 2009 | by Alex Brownsell
LONDON - Mercedes-Benz is looking to develop a new brand strapline to bring together its global...the car'. Several of its rival German manufacturers have made use of global straplines. Audi uses ...
Coca-Cola rolls out global redesign of juice brands to reflect Minute Maid packaging
18 Nov 2009 | by Fiona Ramsay
feel to the global juice brand line-up. The overhaul will start in the US this month, while consumers ...
Unilever appoints DDB to global Flora account
09 Nov 2009 | by Alex Brownsell
LONDON - Unilever has appointed DDB London to the global ad account for margarine brands Flora and
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