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Close-Up: Live Issue - Do advertisers need global digital specialists?

09 Dec 2005

Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa...more and more money going into the medium, do they need a global strategy for digital rather than an ...

Media Perspective: Omnicom's global PHD plan has been a long timecoming

30 Sep 2005 | by by Ian Darby,

Omnicom announced last week that it is to back the global expansion of PHD. Given that it has made...own PHD as a second global media network. Omnicom sources say that the timing is coincidental and ...

P&G secures global dominance

02 Feb 2005

Crest, will oust L'Oreal as the biggest player in the global cosmetics and toiletries industry. In the ...

 

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