2002 Healthcare: Global Preference
10 Aug 2005
Drug firms are boosting their reputations by preferential pricing, writes Mary Cowlett
Drug firms are boosting their reputations by preferential pricing, writes Mary Cowlett
Asia is not only the world's third-largest PR market, but it is also the most diverse. Mark Johnson takes a look at the region and discovers why it is such a rich PR challenge.
The Asian PR scene has been hit badly by the US economic slowdown, but China is emerging as the new centre of PR power. Mark Johnson reports.
The US economy may be frozen solid, but PR agencies north of the border are keeping their cool, and continue to attract attention from international agency groups. Chris Daniels reports.
Increased corporate PR, a healthy economy and the Sydney Olympics have all contributed to an impressive PR boom down under. Paul McIntyre reports
India is a politically and culturally complex nation, but as economic reform drives an expanding market, PR finds its place in the fold. Ben Bold reports
PR appears to be going global. But do the clients actually want PR agencies on a global basis
The US has spawned a PR industry of extraordinary power and profitability. It has also led to a dangerous shortage of staff. Adam Leyland and John Frank reports.
Africa must achieve economic growth of five per cent per year in order to prevent poverty rising. HIV/Aids has a stronghold south of the Sahara, while the Middle East economy remains mainly oil-based. Adam Hill reports