09 Dec 2005
Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa...more and more money
going into the medium, do they need a global strategy for digital rather
than an ...
02 Dec 2005
| by Larissa Bannister
L'Oreal is seeking an agency to handle global online marketing across all of its brands....task is a potential problem - few
networks can offer the global breadth that handling L'Oreal's global ...
LONDON - Coca-Cola has hired AKQA as its global digital agency for what insiders are describing as...Kennedy Amsterdam to work on its "global brand idea".
If you have an opinion on this or any other ...
03 Aug 2005
cash, of its
overseas fans. Its ambitions to be a global brand rest on the outcome. DATA FILE ...
22 Jul 2005
| by by Sam Matthews
LONDON – Coca-Cola, Microsoft and IBM remain the top three global brands by dollar value, according...Coca-Cola retains the top slot in this year's Interbrand 100 Top Global Brands study with a brand ...
22 Jul 2005
GlaxoSmithKline has kicked off a global review of its digital
advertising and is intending to
15 Jun 2005
| by by Jennifer Whitehead
LONDON - Napster has signed a global deal with telecoms technology company Ericsson to offer a
13 Jun 2005
| by by Jennifer Whitehead
LONDON - WPP Group is forming a new global marketing unit from the merger of Wunderman Media, The
03 Jun 2005
| by by Julia Pearlman
LONDON - FCBi Worldwide has been appointed to handle Motorola's global digital and customer...and CEO of FCB Worldwide, said: "Our newest global client is exactly the forward-thinking kind of ...
09 May 2005
| by by Joe Lepper
newly created position of president of global development....Worldwide.
In her new role, Campbell will head up a global development team whose primary activities are ...