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Profile: Rubber soul - Bobbie Parisi, Global marketing director, Dr Martens

25 Aug 2004 | by Rachel Barnes

. This is not typical of the American brought in two years ago as global marketing director of Dr Martens...needs,' admits Parisi, whose experience as a global marketing director for Nike gives her a unique ...

Tourism Ireland shortlists four for £34m global ad work

24 Aug 2004 | by Jennifer Whitehead,

its €50m (£34m) global advertising and media account, with an appointment to be made in October.

Motorola signs Sharapova for global marketing effort

20 Aug 2004 | by Jules Grant,

LONDON – Motorola has signed its first celebrity endorsement since the 90s in a global marketing...Although a price tag has not been put on the deal, it will include global advertising, events and ...

Day lands global post at Roche

20 Aug 2004

oversee global PR for brands including its osteoporosis drug Bonviva....role, Day oversees Roche’s relationship with Bonviva’s global PR agency Chandler Chicco Agency. She ...

Nokia hires Coca-Cola veteran for global position

18 Aug 2004 | by Mark Sweney

Nokia has poached top Coca-Cola executive Keith Pardy to be its global marketing chief as it seeks...for emerging global brands such as Fanta and Sprite. He was previously director of business ...

Nokia hires Coca-Cola veteran for global position

17 Aug 2004 | by Mark Sweney,

LONDON - Nokia has poached top Coca-Cola executive Keith Pardy to be its global marketing chief as

Bank does not believe WPP will bid for Grey Global

16 Aug 2004 | by Gordon MacMillan,

is poised to unveil record profits this week, will bid for Grey Global Group...., indicating the recovery is wider than expected. Last week Grey Global reported pre-tax profits at its ...

One & Only hires global PR chief

13 Aug 2004

Record as its first global director of PR.

Bacardi seeks shop for global task

13 Aug 2004 | by Emma Barns

Bacardi, the wines and spirits giant, is looking for an agency to create a global campaign for its...and Spain; a global campaign would replace local work. The incumbent in the US is the independent ...

Bacardi launches £38m review for global rum task

12 Aug 2004 | by Emma Barns,

LONDON - Bacardi, the wines and spirits giant, is looking for an agency to create a global campaign...and Spain; a global campaign would replace local work. The incumbent in the US is the independent ...

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