22 Dec 2004
| by Emily Rogers
Hotel chain The Savoy Group has hired branding consultancy Landor to overhaul its global identity
20 Dec 2004
| by MediaWeek
Energy giant Shell has revealed it will review its £100m global media account in 2005, with a view...The company said it wanted to appoint a global network to cover the entire worldwide account ...
Associates' $150m (£77.6m) global marketing and advertising business.....
Joan Blackwood, senior vice-president of global marketing at CA, said: "As we look to accelerate our ...
15 Dec 2004
As global brand manager for the children's favourite, his sleepless nights are more likely to be ...
coordinate its global operations and work on client strategy.....
Roth was formerly a global account director at Ogilvy & Mather with clients including Kraft, SAB Miller ...
10 Dec 2004
Virgo Health PR has secured a global PR contract to promote Roche and GlaxoSmithKline’s pre-launch
Agencies are being lined up to pitch for the task of creating the world's first truly global beer ...
global beer brand....InBev stable includes Stella Artois and Beck's,the brand chosen to go global is AmBev's Brahma, which ...
08 Dec 2004
| by Sam Matthews,
LONDON – BBC Worldwide, the corporation's commercial arm, is considering launching its own global...days but there is definitely the potential to work with a partner to create a global kids' TV channel ...
LONDON - Siemens, the German industrial goods to telephones giant, has awarded its global corporate...year on global advertising.
Omnicom-owned TBWA saw off competition from Interpublic Group agencies ...