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OPINION - Leader - Devolving power is a key challenge for global brands

16 Dec 1999 | by CONOR DIGNAM, Editor

Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums up...Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums ...

GLOBAL BRIEF: Fila aims to raise game with sport for all approach Consistency will be key to the

10 Dec 1999 | by LISA CAMPBELL

, global advertising and promotion, Allessandro De Pestel, believes the fashion and sporting mix has ...

CAMPAIGN DIRECT: ISSUE - GLOBAL NEWCOMERS. New global players burst out from below the line. Some

03 Dec 1999 | by KEN GOFTON

are Snyder Communications and Lighthouse Global Network of the US, and Mosaic Group of Canada ...

GLOBAL BRIEF: Politics outweigh goodwill as Unicef builds image The agency that wins the dollars

03 Dec 1999 | by KAREN YATES

environmental problems in recent years. Global warming and its associated problems was once the province ...

Cadbury in global rebranding drive

02 Dec 1999 | by BEN ROSIER

intends to capitalise on the Cadbury name as a key property in its global markets, which include South ...

OPINION: Global business hasn’t resolved cultural division

02 Dec 1999 | by LAURA MAZUR

been able to stay away from the global battlefield, whether willingly or unwillingly. The pounds 79bn ...

Agencies fight for Unicef global brief

26 Nov 1999 | by KAREN YATES

for the project, which is known internally as the Global Movement for Children. It will ...

icollector and FT.com in global partnership

26 Nov 1999

icollector, the online auction service, has formed a two-year global partnership with FT.com....icollector, the online auction service, has formed a two-year global partnership with FT.com ...

icollector and FT.com in global partnership

26 Nov 1999

icollector, the online auction service, has formed a two-year global partnership with FT.com....icollector, the online auction service, has formed a two-year global partnership with FT.com ...

BORDER LINES: PARIS - Joint venture offers global IT solution

26 Nov 1999 | by JEMIMAH BAILEY

Top ten French agency SRRP and marketing consultancy CM s CEO, many clients now request more than simple PR services and the partnership will allow the agency to offer broader marketing services.

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