16 Dec 1999
| by CONOR DIGNAM, Editor
Think global, act local. It s one of the most easily-trotted out
phrases in marketing. It sums up...Think global, act local. It s one of the most easily-trotted out
phrases in marketing. It sums ...
26 Nov 1999
| by JEMIMAH BAILEY
Top ten French agency SRRP and marketing consultancy CM s CEO, many clients now
request more than simple PR services and the partnership will allow the
agency to offer broader marketing services.
25 Nov 1999
| by HOLLY ACLAND
Procter & Gamble has about five billion global customers, British
Airways flies 40 million people...agreed that regular contact was fundamental to
co-ordinating any campaign on a global scale.
And ...
25 Nov 1999
| by KEN GOFTON
well? The answer lies
in the race to establish fully effective global services and in the ...
19 Nov 1999
| by ANDREW HOLT
will have a global brief as the agency builds an
international network. It has offices in the UK and ...
05 Nov 1999
| by ANDREW HOLT
seeking a corporate communications head to
work in a global role....seeking a corporate communications head to
work in a global role.
The post, which will be a board ...
05 Nov 1999
| by RICHARD EDWARDS
Burson-Marsteller has drafted in the Body Shop s global
communications head, Gavin Grant, as...Burson-Marsteller has drafted in the Body Shop s global
communications head, Gavin Grant, as ...
22 Oct 1999
| by DAVID MCCORMACK
The world s largest institutional investment management bank,
Barclays Global Investors, has...The world s largest institutional investment management bank,
Barclays Global Investors, has ...
01 Oct 1999
| by ED SHELTON
to build a top five global technology communications
group.
To find the partner for this ...
24 Sep 1999
| by BERNARD INGHAM
.
Edelman is using the results to introduce its first manual for managing
global accounts. This is a new ...