to remove filtersCLOSE-UP: GLOBAL BRIEF; Spike does the right ad thing
13 Dec 1996 | by MICHELE MARTIN
Spike Lee is setting up an ad agency with an urban flavour.
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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense
19 Dec 1996 | by TOM RODWELL
The fact that Coca-Cola has broken ranks with the other global American mega corporations and...The fact that Coca-Cola has broken ranks with the other global American mega corporations and ...
CLOSE-UP: GLOBAL BRIEF; Bendelac follows a tough act
29 Nov 1996 | by JOHN TYLEE
But it s unlikely that he ll be intimidated by the task ahead, John Tylee reports
NEWS: Harding prepares to make a global squash racket
22 Nov 1996 | by ROBERT DWEK
The squash industry is limbering up for an international image overhaul with the appointment of sports PR specialist Howard Harding.
THIS WEEK: Morgan takes Boots’ global role
21 Nov 1996
head the marketing of its global pharmaceutical brands and spearhead a move into new international...head the marketing of its global pharmaceutical brands and spearhead a move into new international ...
NEWS: Digital TV licences up for grabs as ITC creates global first
08 Nov 1996
The UK has become the first country in the world to advertise digital terrestrial television licences, following the Independent Television Commission s invitation last week for applications to operate four commercial digital multiplexes.
CLOSE-UP: GLOBAL BRIEF; The rise of the super-creative
01 Nov 1996 | by JIM DAVIES
advertising networks continue to develop global strategies for multinational brands, a relatively new breed ...
INTERACTIVE: NEW-MEDIA CLINIC; Recognition by D&AD gives our new media global opportunities
01 Nov 1996 | by JOHN OWEN
At last the multimedia industry is to be recognised with its own category at the UK s premier awards ceremony. At D media-based entries (anything on CD-Rom or floppy disk), one for kiosk-based entries and one for Internet sites.
CLOSE-UP: GLOBAL BRIEF; A Greek tragedy for agencies
25 Oct 1996 | by MICHELE MARTIN
Michele Martin examines how a new law has caused problems for ad agencies
NEWS: US computer giant hands global task to Euro RSCG group
25 Oct 1996
million full-service global advertising. Iomega had split its account between Ammirati Puris Lintas in ...
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