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Four Seasons Hotels calls review of global accounts

Four Seasons Hotels and Resorts is holding a review of its global advertising, media and CRM...the chain's global advertising, working across its global brand, local marketing, CRM, creative design ...

InterContinental hands Ogilvy global customer marketing business

LONDON - InterContinental Hotels Group has consolidated its global customer marketing business with

Theorem expands global reach with London office move

LONDON - Online media and data services firm Theorem has branched out into the UK, hiring Marcus Harding to head a new office in London.

BP kicks off pitch for global DM brief

LONDON - BP is reviewing its global direct marketing roster.

OgilvyOne scoops global British Airways account

LONDON - OgilvyOne has landed the global direct marketing account for British Airways, Campaign can...BA roster since 1987. The agency, which does not have global network, was not invited to pitch for ...

Acxiom appoints Donovan as global sales leader

LONDON - Data giant Acxiom has appointed Shawn Donovan to the newly created role of global sales...consulting solutions, digital services, and global accounts. Donovan s last role at EDS was as ...

Rapp Collins Worldwide promotes Horvath to global CEO

officer to global chief executive officer, replacing Gary Von Kennel....immediately replaces Gary Von Kennel, who became the agency s first global chief executive officer in April ...

British Airways splits with UK agencies ahead of global DM pitch

LONDON - British Airways (BA) is to ditch its UK direct marketing agencies as part of a global...The airline is looking to appoint a global below-the-line agency bringing to an end its ...

Global DM industry still lags in embracing digital

LONDON - The global direct marketing industry still lags behind in embracing digital media, with

Horseracing firm in global hiring

up its global marketing activity after appointing direct specialist Clark McKay & Walpole to handle

 

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