Online's global dominance.
Sir Martin Sorrell's media powerhouse, GroupM, has become the latest group to downgrade its global.... It brings GroupM s global outlook closer to the more modest growth of 4.1% tipped by rival ...
01 Oct 2012
| by Staff
The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North...The global forecast had already been reduced from 4.8% in March to 4.3% in June , and the single ...
Mulberry, the British designer brand, has appointed MEC to its global planning and buying account....to find a global media partner with an understanding of the wider luxury market to support Mulberry s ...
with Global Radio, which will include at least six months of activity across a variety of stations such...include a range of sponsorship campaigns, interactive promotions and special features on most of Global ...
27 Oct 2011
| by Staff
Media agency PHD and Global Radio were tonight's (27 Oct) big winners at this year's Media Week...MEC
MediaCom
Vizeum
Sales team of the year
Gold
Global Radio
Shortlist ...
18 Oct 2011
| by Christian Schmalzl
The uncertain global economy might be causing a few nerves, but it is having little negative effect...Watching the news should make any marketer concerned. If the global economy really is in a bad way ...
11 Apr 2011
| by Mark Banham
ZenithOptimedia has downgraded its global adspend forecast from 4.6% growth this year to 4.2%, in...The Publicis Groupe-owned global media agency indicated that "these events had immediate ...
11 Aug 2010
| by Calvin Lau
After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.
Global advertising spend grew 12.5% to $110bn (£73.2bn) in the first quarter and has "turned the...Strazzera, deputy managing director of Nielsen Global AdView, said: "After 18 consecutive tough months for ...