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Agencies line up for global Lipton digital and direct task

Unilever is holding a global digital and direct marketing pitch for its Lipton Ice Tea and Lipton...refreshing and tasty." Before this recent UK activity, Lipton ran a 2010 global TV and online ad campaign ...

EC proposes data fines of up to 2% of global turnover

regulator to fine companies up to 2% of their global annual turnover for serious violations....fines, which would start at 250,000 or up to 0.5% of global turnover for less serious offences. The ...

Brand Advocate wins Hendrick's Gin global digital and CRM account

William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM

Kellogg turns to Epsilon for global CRM

Kellogg has appointed data specialist Epsilon to build a global consumer website and customer...global media and marketing operations, said: "Epsilon has the global reach, real-time capabilities and ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

Pledge and Mr Muscle maker SC Johnson has split its global advertising account between BBDO and...The agencies were appointed after a rigorous review of the company s global marketing needs across ...

Sony Ericsson hires TMW to lead global direct push

Sony Ericsson is plotting a global direct marketing campaign, as part of its strategy to enhance..., vice-president for digital and global marketing at Sony Ericsson, said the company's priority was customer ...

Elvis to launch global expansion in Canada

Elvis, the integrated agency owned by Esprit de Corps, is set to expand globally by launching its first set of overseas offices.

Saab launches global push to restore image

The Swedish marque is planning a multimillion-pound global marketing push for its forthcoming Saab ...

InterContinental hands Ogilvy global customer marketing business

LONDON - InterContinental Hotels Group has consolidated its global customer marketing business with

Cheil launches One Agency, a global below-the-line network

LONDON - Cheil is launching a below-the-line network called One Agency, in a bid to form an integrated offering with Beattie McGuinness Bungay and the digital agency The Barbarian Group.

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