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Branding: Design choice - Munchy Seeds

The power of suggestion is an astonishing thing. This brand's ability to persuade normally rational people that eating something you would normally find in the bottom of a budgie cage is not only a healthy pursuit, but also a pleasurable one, is truly magnificent.

Branding News: Design choice - Roundabout Playpump

Africa is high on everyone's agenda, especially as we look forward to Live 8 and Make Poverty History. So I wanted to celebrate the kind of inspirational design that is making a real difference to communities in Africa, in the shape of the Roundabout Playpump.

BRANDING: Design choice - Celtic shirt

I first felt the passion for Celtic's distinctive green-and-white hooped shirts as a six-year-old boy when my father took me to my first game at the club's Parkhead ground. Since then I have been a dedicated fan of the Bhoys.

Vodafone rethinks global brand identity

LONDON - Vodafone has called a review of its global brand identity as competition among mobile...the mobile operator. The Partners' first task will be to review Vodafone's global brand identity ...

Shell holds global digital review

LONDON - Shell is kicking off a review of its multimillion pound global digital account, which is...just months after Shell worked with Digitas London and JWT on the launch of a global corporate social ...

Pepsi unveils first global campaign

Pepsi is launching its first global marketing campaign, with a strategy to align itself closely..., Twitter-enabled concerts" this summer. The approach mirrors Coca-Cola s global strategy to align itself with ...

Jaguar unveils global 'alive' strategy

Jaguar has kicked off a global marketing campaign to relaunch itself as a brand that makes drivers...'s marketing since its acquisition by Tata Motors for $2.3bn in 2008. Global communications director Ian ...

Axe reviews global digital advertising

LONDON - Unilever has called a review of the global digital roster for Axe, sold as Lynx in the UK.... The brand also works with AKQA, which was appointed to the global Unilever roster in October 2007, and ...

Branding: Deloitte begins global rebrand

Deloitte, one of the big four accountancy firms, is to embark on a global rebranding programme...amid reports of rival firm Ernst & Young launching its own global rebranding. Deloitte operates in ...

AstraZeneca set for global roster

roster of agencies to handle its global brand strategy....surrounding AstraZeneca drugs. The company has recently restructured its global marketing teams in both the ...

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