23 Sep 2005
| by Alan Rutherford, the global media director at Unilever
Ford was the marque associated with all things exciting in the late 70s. As teenagers, it wasn't Magnum's Ferrari that we dreamed of, but Bodie and Doyle's Ford Capri.
23 Sep 2005
| by Rob Alexander, the global planning director at JWT
The jingle for Mars - "A Mars a day helps you work, rest and play" - is tattooed on my brain. None of your fancy and slightly unsatisfactory Double Deckers or Crunchies - this is a proper chocolate bar. It was something your mum wouldn't buy you (Milky Way anyone?) but your dad might.
29 Jun 2005
| by Duncan Goose, Founder, Global Ethics and One Water
Africa is high on everyone's agenda, especially as we look forward to Live 8 and Make Poverty History. So I wanted to celebrate the kind of inspirational design that is making a real difference to communities in Africa, in the shape of the Roundabout Playpump.
13 Jul 2005
| by Justin Basini, global head of marketing & communications, global banking, at Deutsche Bank and a member of The Marketing Society
trades and masters of none.
Yet the reality is that 35% of all global adspend is either corporate or B ...
28 Oct 2005
| by Ian Darby
Pernod Ricard, the wine and spirits giant, is reviewing its estimated £100 million global media...The drinks company is looking to consolidate its business across almost
50 markets into one global ...
28 Oct 2005
| by Ian Darby
Pernod Ricard, the wine and spirits giant, is reviewing its estimated £100 million global media...The drinks company is looking to consolidate its business across almost
50 markets into one global ...
18 Mar 2005
| by Canadean
Canadean, in their Global Soft Drinks Round-Up....This first newsletter in our Global Soft Drinks Round-Up covers the fruit-based* beverage ...
27 May 2005
| by Robin Hicks, reports editor, Campaign
If there is one man who could be said to be directly responsible for the health of the global...global - economic history.
Now though, facing a monster budget deficit and rising consumer prices ...
27 May 2005
of global brands come from? Andy Milligan tips some potential stars of the future....fact that Taiwan already supplies the world with a number of global brands. Giant is one of the biggest ...
27 May 2005
Global advertising is growing in line with GDP for the first time since 2000. But which of the...'s annual forecast of the world's advertising markets predicts the industry will grow ahead of global GDP ...