to remove filtersMediaedge:cia global revamp
20 May 2004 | by MediaWeek
the agency’s top executive to concentrate on global responsibilities....executive Mainardo de Nardis responsibility for solely global issues. Until now de Mardis ...
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Global Advertising: Clients talk global
28 May 2004
Four top-level marketers from global brands talk about the factors influencing the ad industry in...head offices. We want consistency but that doesn't mean a vanilla solution to meet global needs ...
Publicis lands global Zurich brief
27 May 2004 | by MediaWeek
Banking giant Zurich has consolidated its entire global media account into the Publicis network of
WPP lands HSBC global account
12 May 2004 | by MediaWeek
The WPP group has clinched the long-awaited HSBC global media account, worth around $600m, against
Global Advertising: Where's the growth?
28 May 2004 | by Anne Austin, a knowledge management executive at ZenithOptimedia Group
global rise of 4.8 per cent. In fact, these markets will account for 9 per cent of total global ad...3.3 per cent of total global adspend and is growing less quickly in the fastest-growing markets than ...
Global Advertising: The Cannes contenders
28 May 2004
Some of the world's best-known creative directors reveal which ads they think deserve to pick up a gold Lion at this year's Cannes Festival, Lucy Aitken writes. What do PlayStation, Honda, Levi's, Nike and Adidas have in common? Ads for those brands are being tipped by some of the world's best-known...
P&G global haircare role for de Lapuente
26 May 2004 | by Samuel Solley
oversee the growth of its global haircare business....De Lapuente has been handed the role of president of global haircare. He will replace Martin ...
Billetts to launch global media effectiveness initiative
12 May 2004 | by Ian Darby,
LONDON - Media auditor Billetts is launching a global initiative to help advertisers improve their.... Headed up by Andrew Green, the former head of global research at OMD New York, Connections aims to use ...
Global Advertising: Rise of the micro networks
28 May 2004
strategically placed offices can compete with the giant global networks, Robin Hicks reports....holding companies, but because global advertisers are willing to go for smaller agencies with big ideas ...
Australia unveils £150m global rebrand initiative
26 May 2004 | by Daniel Rogers
The Australian Tourist Commission (ATC) has revealed a £150m global rebranding project to challenge
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