to remove filtersGlobal round-up
02 Dec 2003
SAN FRANCISCO: Anti-spam technology firm Brightmail has hired Hill & Knowlton to handle its PR in the US. H&K has replaced Connecting Point Communications and has an increased public affairs remit.
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Global round-up
09 Dec 2003
Andrew Merrill, a former managing director at Abernathy MacGregor Group, as global managing director of ...
Burnett lands global Big Mac brief
05 Dec 2003 | by Mark Sweney
McDonald's has appointed Publicis Groupe's Leo Burnett Worldwide to create a global advertising..."I'm lovin' it" positioning - its first global campaign in the chain's 50-year history - in June ...
NEWS BRIEF: Adidas promotes global marketing director
18 Dec 2003
Adidas has promoted Erich Stamminger, its global marketing director, to president and chief
Mobile operators fund global GSM campaign
11 Dec 2003 | by Ben Carter
operators, is launching a global multi-million-pound marketing campaign next year to promote mobile services...also tied up with global news network CNN to broadcast a series of vignettes highlighting examples of ...
MARKETING MIX: Global pulse - Perfect marriage
18 Dec 2003
Brands can marry assets with other brands' equity by forming collaborations, partnerships and allowing licensing. This can often give them cross-category exposure.
MARKETING MIX: Global pulse - Chemical crutches
04 Dec 2003
Across the world we have seen recreational and pharmaceutical drug use become mainstream, as people seek support for, or escape from, everyday life. And as drug culture has become mainstream, so we have seen brands tap in to an associated language, risk and attitude.
Mars global marketing head to retire in 2004
11 Dec 2003 | by Emily Rogers
Mars' global head of marketing, Ken Rogers, is to retire next year, but it is not yet known who...to a senior South American position. Rogers, an American, is based in Mars' global headquarters in ...
Leo Burnett wins pitch for global Big Mac campaign
04 Dec 2003 | by Mark Sweney,
LONDON - McDonald's has appointed Publicis Groupe's Leo Burnett Worldwide to create a global..."I'm lovin' it" positioning -- its first global campaign in the chain's 50-year history -- in June ...
American Express reviews $375m global media account
16 Dec 2003 | by Claire Billings,
LONDON - American Express has put its global $375m media-planning and buying account, currently...Journal that the review is being held to "ensure that we stay at the forefront of changes in the global ...
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